Slot Machine positioning


Books have been written on this item, and the debates and feuds about where the "hot" slot machine games are located in a casino are still there – more than 60 yrs after slot games were 1st placed in gambling dens.

The classic rule is that the better slot machines were put just inside the main entrance of the casino; so that fun seekers passing by would be able to see jackpot winners and be titillated to come into the casino and play. Our conclusion is that this is definitely no longer so.

Almost all of the big name casinos nowadays are humongous complexes … it is not possible to see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ one armed bandits close-by any entrances or exits.

Another standard rule is that loose slot games are put on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be motivated to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their perspective about where to place the loose slot machines.

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